Specs
Client
Scope
Creative Direction
Design Execution
Date
Scope
Creative Direction
Design Execution
Date
Superlative Foods
Packaging, Identity Design
Xueli Chow
Xueli Chow
October 2020
Packaging, Identity Design
Xueli Chow
Xueli Chow
October 2020
iMMUSE
Brown Rice Snacks Series
The iMMUSE organic brown rice series is Superlative Foods’ newest addition to their line of healthy snacks. Made with organic whole grain brown rice and iMMUSE, the snack supports digestion, enhances the anti-viral immune system, and is scientifically proven to provide numerous health benefits.
The objective of the iMMUSE packaging brands itself as an alternative healthy snack and communicates the benefits of the product while being easily identifiable on retail shelves. There are a total of 3 series within the launch – Kids, Adults and Geriatric and each series comes with different forms and flavours.
