Specs
Client
Scope
Creative Direction
Design Execution
Date
Scope
Creative Direction
Design Execution
Date
The TENG Company
Publication, Layout
Xueli Chow
Xueli Chow
January 2021
Publication, Layout
Xueli Chow
Xueli Chow
January 2021
The TENG Company
“Annual Report FY 19/20”
The TENG Company is a local non-profit organisation that comprises a collective of music educators, scholars and award-winning instrumentalists. The 2019/20 annual report highlights the events of the year to recognise TENG’s wholesome journey.
Inspired by the practice of having a “trophy shelf” as an act to honour one’s achievements, the design concept metaphorically pays tribute to the team and all contributing members of TENG and commemorates their accomplishments throughthe year. It celebrates TENG’s milestones and expresses them as triumphs.
Inspired by the practice of having a “trophy shelf” as an act to honour one’s achievements, the design concept metaphorically pays tribute to the team and all contributing members of TENG and commemorates their accomplishments throughthe year. It celebrates TENG’s milestones and expresses them as triumphs.
A set of minimalist shapes are designed to mimic “trophies” and are placed in a line – as you would place trophies on a shelf. Chinese patterns are incorporated in the shapes to represent TENG’s chinese roots. The visual comprises of clean lines and a neat layout, giving off a sophisticated look and feel. The colors are chosen based on TENG’s current branding to ensure consistency.
