Superfood Kitchen is a counter-takeaway, quick serve concept for original superfood recipes that advocates the benefits of healthy eating. The branding aspires to redefine healthy food and increase its frequency by promoting delicious menus and providing a different perspective of this lifestyle; catered to a younger target audience.

The intention is to brand a place that advocates wellness in food and lifestyle. Another objective is to inspire friendships and communities, which is an essential system to encourage and influence a better way of life and diets. As healthy food is typically known to be serious/unaccessible/pricey, we aim to redefine them to be accesible, relatable and fun. Hence, the concept brands Superfood Kitchen as a friendly, inclusive community that promotes elevated food for a better quality of life.

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