Specs
Client
Scope
Creative Direction
Design Execution
Date
Scope
Creative Direction
Design Execution
Date
Singapore Symphony Orchestra
Poster, Illustration
Xueli Chow
Xueli Chow
May 2021
Poster, Illustration
Xueli Chow
Xueli Chow
May 2021
Kaleidoscope Therapy
Kaleidoscope therapy prides itself as the pioneer of the industry and promises quality service by being client-focused and family-centered.
It also is armed with an in house play-based integrated intervention program for children, Ready Let’s Go, that contributes to the brand’s
all-roundedness in their services.
The concept behind this logo is derived from the kids’ game of Tangram puzzle, where children and their guardians can come together to build
various interesting and creative figures using a board of blocks. In the context of Kaleidoscope, the logo is pieced with tangram blocks to form the
shapes of an adult and child, using the idea of the game to symbolise the teamwork and bond that are built between the therapist, child and his/her
family through each visit to create holistic experiences.
The brand’s multi-disciplinary value is furthermore manifested through the different shapes and figures that are pieced together, representing the multiple holistic approaches Kaleidoscope adopts which cater to every child’s needs. The use of these colourful and uniquely-shaped tangram blocks also brings out the engaging elements of the therapy, emphasising these approaches to be comprehensive yet enjoyable at the same time.
To summarise, this design was crafted to showcase to the public Kaleidoscope’s sincerity in building harmonious relationships, and doing so in a sincer, enriching, child-centric manner.
The brand’s multi-disciplinary value is furthermore manifested through the different shapes and figures that are pieced together, representing the multiple holistic approaches Kaleidoscope adopts which cater to every child’s needs. The use of these colourful and uniquely-shaped tangram blocks also brings out the engaging elements of the therapy, emphasising these approaches to be comprehensive yet enjoyable at the same time.
To summarise, this design was crafted to showcase to the public Kaleidoscope’s sincerity in building harmonious relationships, and doing so in a sincer, enriching, child-centric manner.
